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Social media is revitalizing the future of TV; survey shows
Social media is having a profoundly positive impact on TV viewing, as a new group of highly-engaged TV viewers are connecting with peers over social networks to talk about programs and advertisements....
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Tap into human boredom to make most of mobile advertising: Sarah Ivey
Sarah Ivey, EVP, Director of Communication Planning, Worldwide Initiative Every one’s talking mobile. It is the best thing out there to capture consumer attention. But how many brands engaged in mobile...
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